Content marketing is an effective brand awareness technique that an online business owner and digital marketer can’t imagine skipping. But where should you begin if you’re new to content marketing? You can make a content marketing strategy first. It is the document to script your plan to attract potential customers with content. It tells which ideas can be used to produce content, focus on which content and which not, how to distribute it, etc. But while drafting a content marketing strategy, you need to consider many things like the target audience, your business objective, how this objective aligns with your content, how to generate leads, and more. You need to follow some basic steps to make this SEO Sydney strategy. Let us find out what are those steps and in what order you will follow:
7 Major Steps To Create A Powerful Content Marketing Strategy
Define your goal
The first thing to do is know the reason for a content plan. Generally, people make a content strategy for obvious goals of increasing web traffic, getting more conversions, gaining more visibility, and likewise. But you must think about the business goal and how you can achieve it. For this, you need to have a mission that will depend upon the target market, the message you want to convey to them, the material you will share, and the advantages you can get. The next thing to chalk out is displaying the content to leverage your mission. You can create a content plan to increase your revenue obtained by quality leads and increased sales by keeping all these things in mind. Moreover, your brand visibility will also increase.
Choose your focus points
You can create many content pieces every day and have huge material one day on your site. But the question here is – what will be the one thing that distinguishes you from others. Will it be informative content? Will there be stories to motivate others? Will it be the latest updates of the industry? On a collective note, we can say that what will be the core of your content? What will you share with your audience? If you are unsure, you are just adding your stuff to the useless mountain of the content. So be smart enough to research the market and look at the work of your competitors. It will help you figure out the most demanding stuff, and accordingly, you can recognize your focus point.
Monitor the effectiveness
The next step is to monitor the results from the content. Is your content doing well? Which topics are getting a high response? You need to find the answers to these questions. You can track the content on these metrics:
- You can maintain a consumption metric to see what readers are doing with content. Are they viewing it, liking it, or downloading it? You will record all this.
- Also, note down the number of shares as a sharing metric.
- Prepare a lead metric to write the number of leads gained from specific content.
- Make a sales metric to find money earned by a content piece.
Make a template
Do thorough research of your target audience. According to your target audience, jot down the content topics you will include, the resources you will refer to, the platforms to distribute content, and then make a content calendar. The content calendar will include the frequency of posts, authors, deadlines, publishing dates, and links to the final content, increasing brand awareness and demand.
Form a team
Initially, only the content writers make the team cost-effective. But as the popularity of your brand increases, the content requirement also increases. In that case, you need the content marketing manager to set content marketing directions and arrange processes; content writers and editors to create and proofread content. Social media manager to distribute and measure the outcomes; image and video designers. SEO managers to plan new marketing strategies. If your following increases massively, you need a web developer to maintain content on the site and a data scientist to analyze the content.
Establish a budget
A successful company understands the role of content in marketing. So they invest in paid campaigns to get great results. You can not rely only on organic traffic, so you need a budget for content marketing. You can purchase business plans on popular social media platforms to improve your reach and target audience. You can also invest in email marketing and professional tools for documentation to produce high-quality content.
Produce and distribute content
One of the most important steps of content marketing strategies is actually to produce and distribute content as per the content schedule. Before creating content, you need to know where the prospect is in the sales funnel. Based on this information, you can decide the type of content. For example, if a prospect is at the top of the sales funnel, you can make him aware of your products and services with blog posts, ebooks, infographics, videos, etc. But if he is looking for a solution to a particular problem and is in the middle of the sales funnel, you will share the case studies, how-to-guides, and other relevant material.
After publishing the content, it is crucial to distribute the content on the correct channels. Each channel can have a different schedule of content publication, so always cross-check the content calendar to match the requirements and frequency of the content. You should always be consistent with your content delivery.
Points to Remember
Though we have already discussed the significant steps to create a successful content marketing strategy, we have some points that we can not skip. These are as follows:
- Always maintain a sheet of the selected topics and decide the content length.
- To maximize the content impact, never forget to format and interlink it.
- Never forget to proofread and review the content.
- Try to share your content as much as possible.
- You can also contact influencers to go viral.
Hope this post will be useful to draft a profitable content marketing strategy. You can also consider professional SEO Sydney for this.